Most SEOs rate using keywords in your title tag as one of the most important ranking factors. In this post I’m questioning to what extent placing your target keywords in your page title really does have an influence on your search engine rankings.
I’ll argue that optimising your title tags is really important – but for users, click through and conversions, rather than for ranking. Continue Reading
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What if every time you released a blog post or new piece of content on your company website, you got not one tweet but 5? Or 50? Or 500? This post is about turning your whole company into part time marketers for your website.
I’ll say up front that this post is targetted at businesses that have at least 5 or more employees, and you need to be able to spare your employees for about 2 minutes each week for this to work at its best. Most of the sharing is done automatically so very little time is involved. Continue Reading
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You can now provide Google with information showing the author of an article or articles that appear on your blog/website and Google (sometimes) displays this in information in its search results, although there’s no guarantee. Where authorship information is displayed in the results, the improved listing can results in higher click through rates, increasing your traffic – because it looks more trustworthy (case studies have shown as much as a 150% increase). Continue Reading
Google announced today a new meta keywords tag for news articles.
Here’s how it’s formatted:
<meta name=”news_keywords” content=”manchester, police, killings, fiona bone, nicola hughes”> Continue Reading
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Earlier today I added Google adsense adverts to my website and I couldn’t help but notice this advert flash up:
“You know who needs a haircut? People searching for a haircut”. That’s why Google ads work, the advert claims. In fact, this advert wasn’t just reserved for their online Adsense banners. Continue Reading
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So many people dream of being their own boss. Working just a few hours a day, they’d spend most afternoons relaxing, playing with the kids, or having quality time with their partner. But most start up business owners know the reality is quite different. You’ll spend the first few months – if not years – scrimping, saving and slogging 90 hours a week to try and build your business. When times are tough, every little really does help. Here’s a whole load of ways you can save – and make – money for your start up business. Continue Reading
There’s a lot of talk in the SEO world about how important fresh content is for your website. But why is this the case? Who said fresh content was important? And does it really make a difference to your traffic? Check out the effect adding a new piece of content each day for 2 weeks had on an otherwise untouched blog. Continue Reading
When you do create content, you need to share it, so that people – and search engines – can find it.
You can do this by creating a network of accounts – social networks, bookmarking, etc – and once set up you’ll be able to use some tools that enable you to quickly push the content to this entire network in a couple of quick steps. Continue Reading
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In this ever-changing crazy world of internet marketing, fresh, high quality content is king.
Whether you’re on a mission to build up content on your own site or developing a client site, the 50 great ideas in this article will give you inspiration for content development, together with guidelines on creating and maintaining quality, and ideas on how to get your newly created content out there in the wake of Google’s recent content-savvy changes. Continue Reading
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A few short years ago we were writing articles desperately trying to convince business people to take Facebook and Twitter seriously as a tool to connect them with customers. The results were mostly dire – those companies embracing social media used it as a channel to force feed would-be customers unwanted sales dirge. Nowadays the picture is very different. Continue Reading
